About Us

The Other Way Works creates playful theatre that immerses our audiences in the story.
The intimate scenarios we create allow our audiences to explore places and perspectives anew, provoking them to change the way they see the world.
We are part of a new wave of theatre makers re-inventing the way people engage with culture, using real world spaces and emerging technologies.

The Company is made up of a group of talented artists brought together under the artistic direction of Katie Day.

“The Other Way Works is a dynamic young company that is successfully exploring the possibilities of what theatre can and might be”
Lyn Gardner, The Guardian

“The Other Way Works is one of the leading UK companies exploring the frontiers of interactivity in theatre. The company has a thoughtful, engaging sensibility and is making a unique contribution to the exploration of contemporary theatre.”
John McGrath, Artistic Director, Manchester International Festival


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Artistic Director

Katie Day is Artistic Director of The Other Way Works. She develops original concepts for new projects and productions, and leads multidisciplinary teams in the practical realisation of these. Her particular area of interest is the emerging frontier where theatre meets new technologies. She is always on a quest to provide magical and bespoke experiences for ever more sophisticated audiences.

She is a 2018/19 BOM Fellow, a resident of the Pervasive Media Studio, and was the winner of the Hello Culture Award in 2014.

Work undertaken for other organisations

Technological Consultation, brokering of artist-technologist relationships with a focus on pervasive media
Action Learning Facilitation (Accredited Facilitator)
Working as a Director or dramaturg within a collaborative process.
Working as a collaborator in varied roles, with particular emphasis on the visual concept.
Directing consultant
Directing within an educational context

Special Interests

Concept development
Facilitating the creative process
Technology and its integration with theatre practice
Design and visual concept
Site-specific performance
Intervention performance that blurs reality and fiction
Audience/performer relationship
One-to-one performance

Birmingham, UK

32 Melton Road
B14 7DA

Company Limited by Guarantee No: 06594555
Registered in England and Wales
Registered Charity No: 1166679

Associate Artists

John Sear – Games Designer, Developer

Katherine Maxwell-Cook – Founder Member, writer, deviser, performer

Louise Platt – Founder Member, deviser, performer, writer

Mark Day – Composer, sound designer

Chris Keenan – Film Maker

Thomas Wildish – Producer

Xristina Penna – Scenographer

Past Members of Staff

Mary Helen Young, Executive Director 2015-2016

Board of Directors

Rob Lindsay

Rob Lindsay is a Digital Producer. He has previously worked for the BBC and Birmingham Royal Ballet.
(Joined December 2017)

Clayton Shaw

Clayton Shaw is Programme Manager for STEAMhouse. Clayton is responsible for overall project delivery of STEAMhouse (Phase 1) and works closely with the team on areas of capital development, financial management, programme design and delivery, marketing and PR, strategic partnerships, research collaborations, and sector development.
STEAMhouse (Phase 1) is a creative innovation centre in Digbeth, Birmingham, UK, with the aim of brokering collaborative relationships between businesses, academics, arts and creative industries to support innovation and prototyping activity for social and economic benefit. The centre will demonstrate how arts and creativity can be combined with STEM subjects (Science, Technology, Engineering, and Maths) to drive innovation, skills, research, and economic growth.
Prior to this he was Associate Director at Sampad, a Birmingham based South Asian arts development organisation, Combined Arts Officer at Arts Council England, Cultural Partnerships Officer at Birmingham City Council, and Events Officer at the Herbert Arts Gallery in Coventry.
He is a passionate advocate of arts and culture and is particularly interested in the interplay between arts, science, technology, and engineering. He currently occupies board director positions for Culture Central, the Whitworth Wallis Trust, The Other Way Works, and the new Centre for Diverse Arts as project board member.

Clayton is a postgraduate of Fine Art, University of Central England (now BCU), and a Masters graduate in European Cultural Policy and Management, University of Warwick. He is also an honorary research fellow at the University of Birmingham in the College of Art and Law.
(Joined April 2016)

Dan Brown (Chair)

Dan Brown is Development Manager at the Shakespeare Birthplace Trust. Dan has 8 years experience in social housing and 10 years experience of management in arts (primarily) and heritage. Dan has significant experience of successful major bid fundraising and executive management of major arts programmes, including RFO / NPO processes from Arts Council England and high value Grants for the Arts projects, as well grants from key arts supporters such as the Paul Hamlyn Foundation and the European Commission Comenius fund.

Dan’s previous role was managing a small theatre company so he very much understands the challenges The Other Way Works faces. He also understands, and strongly believes in, the important role such companies have to play in our culture. Dan is therefore delighted to be on the board, positively supporting The Other Ways Works in their progress and development. (Joined March 2017)

Dr Erin Sullivan

Erin Sullivan is a senior lecturer and fellow at the University of Birmingham’s Shakespeare Institute, where she teaches and researches topics relating to Shakespeare, contemporary theatre, and cultural participation. Much of her work focuses on emotional experience and art, and she has published several books on this topic with Oxford University Press, Manchester University Press, and Bloomsbury. In addition to her academic research she has also worked with several theatre companies, including Stan’s Cafe, the Royal Shakespeare Company, and Elastic Theatre; appeared on radio and television programmes such as ‘In Our Time’; and served for many years as a trustee and board member of the British Shakespeare Association. She joined the board of The Other Way Works out of a desire to strengthen collaborative relationships between the arts and academia and out of her admiration for the inventive, boundary-defying kind of work that the company creates.
(Joined June 2017)

Past members of the Board

Dr Delia Garratt 2012-2018
Chris Unitt
Catherine Allen
Sarah Ellis
Andrew Tims
Chris Brown
Louisa Davies-Foley
Liz Jones
Fiona Handscomb
Rev Dr Joel Love


We were pleased to receive funding from the Arts Council Catalyst scheme 2013-2015 in a consortium with Pentabus, Women in Theatre and Jane Packman.


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What does your name mean?

It basically sums up our whole approach: if there’s a difficult way, we’ll take it, and make it work. Not just for the sake of it, but because breaking new ground is what excites us.

The work you make, it’s not really theatre is it?

Yes and no. It’s not theatre in the sense that you sit in a darkened auditorium looking forward to your interval ice cream/gin and tonic. But it is theatre because it’s about creating live events, where a performer and observer are present, it’s just not always clear who is who.

Was Homing Instinct your first show?

Homing Instinct was the first of our audience interactive performances, which shaped, and was inspired by, our current artistic aims. Before Homing Instinct, the company made two shows based on historical material, which helped to define what we wanted to make in the future:

Banishing the Beast, a play devised by the company.
Explored the world of Melodrama, questioning the role of the heroine within it. A devised show with a feminist and educational slant.

Divine, a new play by Rachel Yarsley.
Uncovered the early life of the theatre legend Sarah Bernhardt. New Writing developed in the context of workshops and rehearsal.