Black Tonic 2015 ‘Making Of’ Discussion Events in Birmingham & Bristol

September 14, 2015 by

We are producing two ‘Making Of’ events to accompany the 2015 tour of Black Tonic.

These informal Q&A events provide an opportunity to find out more about the making of Black Tonic.


The making of Black Tonic: The science behind the show (Birmingham)

Discussion event: Friday 18th September 4-5pm
Meeting point: Birmingham REP foyer, by the Box Office
Free entry (but pre-booking is essential): through Eventbrite

Join Katie Day, the Artistic Director of The Other Way Works, and Elise Facer-Childs, Doctoral Researcher working at the University of Birmingham on circadian rhythms and human performance, in a discussion of the scientific concepts behind the show, and discover why the subject matter is even more relevant as we re-tour the show in 2015.


The making of Black Tonic: Where technology meets a theatre adventure in a hotel (Bristol)

Lunchtime Talk: Friday 2nd October 1-2pm
Venue: Pervasive Media Studio, Watershed, Bristol
Free entry, more details here

In this Lunchtime Talk, Artistic Director of The Other Way Works and Pervasive Media Studio resident Katie Day will take us behind the polished hotel exterior and spill the beans on what its like to create and produce an interactive theatre production in an operational hotel.
Katie has been collaborating with Watershed’s Creative Technologist David Haylock to build a magical card table interface for the 2015 tour, and we’ll discuss the research, design and implementation of this and other technologies employed in the production.

Radisson Blu is Black Tonic’s Official Birmingham Hotel Partner

August 6, 2015 by

We are delighted to announce that the stylish Radisson Blu Birmingham will be our Official Hotel Partner and performance venue for Black Tonic’s Birmingham performances.

Check them out on Twitter & Facebook


The Radisson Blu Hotel, Birmingham soars above the cityscape in an impressive 39-storey structure that’s located near the business district, convention centre and shopping complexes. Designed by Matteo Thun, the 211 superb rooms and suites showcase exceptional accents and furnishings. Delicious dining options include Filini, an award-winning Italian restaurant, and guests can order their drink of choice at one of two on-site bars.

The Other Way Works is seeking an Executive Director

June 3, 2015 by

The Other Way Works is seeking an Executive Director

About the Company

The Other Way Works creates playful theatre that immerses our audiences in the story.
The intimate scenarios we create allow our audiences to explore places and perspectives anew, provoking them to change the way they live their lives.
We believe that the depth of an experience is as valuable as the breadth of people reached.
We are part of a new wave of theatre makers re-inventing the way people engage with culture, utilising new technologies and creating theatre out in the real world.

It’s an exciting time in the development of the company, we are about to re-tour our successful 2008 production ‘Black Tonic‘. Projects in development include ‘Agent in a Box’ a narrative game, and ‘Afterlife’ a creative retreat, and an expansion of our ‘Bandstand’ project.

A key aim for our organisation at this time is to speed up the rate of output and increase the reach of our work, by developing an effective, sustainable, and appropriately resourced operating model to enable this.

To make this happen, The Other Way Works is creating the new senior management role of Executive Director.

About the Role

You’ll work alongside Artistic Director Katie Day to lead and manage the company, working on strategy, organisational development and fundraising, as well as market development and administration.

We’re looking for an ambitious person who loves to make things happen, who supports and champions artists, who is looking for a new challenge at a company where they can effect change and growth, and who enjoys the variety of a workload that goes from strategy and networking to bookkeeping and answering emails. We want someone to join us, who wants to grow with us and build a future for the company that has them in it.

We have some money earmarked to support the role in a freelance capacity for the first few months, but we are clear that the key deliverable will be fundraising to support the Executive Director Role and finding a way to make this role sustainable in the long term.

Key Responsibilities as the role develops

– Building a package of income to deliver activity and support core staff fees/wages over the next 2 years, from mixed sources including Arts Council England, Trusts & Foundations, Research Councils, Consultancy, and Fees & Commissions;
– Opening up new markets for our work including: international touring & co-production; working with brands and other partners; expanding our consultancy offer;
– Taking responsibility for the good running of the Company, enabling it to be risky, ambitious & bold with its theatre work, and freeing up the Artistic Director to spend more time making theatre, delivering workshops, speaking, and mentoring.

Person Specification

Ideally, you will have:

– An interest in interactive and immersive theatre, and the integration of theatre and new technologies;
– 5 years experience of working in the UK Theatre sector, or wider creative sector;
– Experience of writing successful funding bids;
– Experience of driving strategic development in similar organisations;
– Demonstrable experience of setting and managing budgets;
– Good organisational skills;
– Ability to represent the company locally, nationally & internationally.

At the beginning we are flexible about how this role works in terms of location and number of days per week worked, but in the long term we would like the role to be mostly based in Birmingham.

Application Process

Application is by CV and 1-2 page cover letter. We’d like to hear why us and why now, how you work and what motivates you, and what you think you could do with and for us.

Email to:
Subject: Executive Director Application

Deadline: 5pm 10 July 2015

The next stage is likely to be an informal meeting with Katie the Artistic Director.

This might be followed by a more formal interview with the Board of Directors

If you have any questions, or would like to clarify any points, please do drop Katie an email to

Information you might find helpful……

The Other Way Works is a company limited by guarantee, with a non-executive board of directors. Founded in 2001, based in Birmingham UK, and led by Artistic Director Katie Day, supported by a team of loyal and talented freelance artists and production staff.

Mission Statement
The Other Way Works creates playful theatre that immerses our audiences in the story.
The intimate scenarios we create allow our audiences to explore places and perspectives anew, provoking them to change the way they live their lives.
We believe that the depth of an experience is as valuable as the breadth of people reached.
We are part of a new wave of theatre makers re-inventing the way people engage with culture, utilising new technologies and creating theatre out in the real world.

The Other Way Works Strategic Objectives 2015-2018

1. Develop an effective, sustainable, and appropriately resourced operating model;
2. Deliver excellent theatre experiences;
3. Create work that develops and re-imagines the theatrical form;
4. Explore how technologies can be used to help us deliver and scale our work;
5. Build a strong national and international reputation for the Company’s work.

Opportunities to see our work

Black Tonic 2015 Tour in September & October to Birmingham (REP), Bristol (Watershed) & Bradford (Theatre in the Mill) ;

Bandstand – – get the app, or download the MP3s from

Video documentation of shows and projects can be found on our website, and longer filmed versions of Black Tonic & Avon Calling can be accessed online with passwords – please email for these.

Download this as a PDF

Our Kickstarter campaign to support our 2015 tour of Black Tonic is LIVE!

February 27, 2015 by

Our hotel-based interactive thriller Black Tonic is coming back for 2015. And our Kickstarter campaign to support the tour is now LIVE!


Black Tonic is a theatre adventure in the bedrooms and corridors of a hotel for 4 people at a time, Black Tonic explores the chaos caused by a disrupted body clock.

We have already raised 95% of the money we need to tour Black Tonic in 2015. We are launching this Kickstarter campaign to raise the final £3,000.

We’ve created some beautiful hotel-themed rewards, to thank you for backing this project. The Tea Towel, Limited Edition Framed Print, Card 3D Model Hotel Kit, and Do Not Disturb Door Hanger, all feature original hand-drawn illustrations created just for this Kickstarter.

Other rewards include: priority booking, a signed copy of the script, a pair of tickets to see Black Tonic, having a name of your choice featured in the show, a hotel mini-break, and privileged access to the creative process.

We’re really excited about bringing Black Tonic back for more people to enjoy. We want you to be a part of making that happen.

Make your pledge today!


Black Tonic Kickstarter Campaign

February 11, 2015 by

We’ll be launching a Kickstarter campaign soon to raise the final £3,000 we need for our upcoming tour of Black Tonic.

More soon…


Arts Marketing Graduate Internship

August 21, 2014 by

Arts Marketing Graduate Internship

6 Months – Paid

Women & Theatre and The Other Way Works are recruiting an Arts Marketing Intern.

This paid Internship offers a creative graduate hands-on arts marketing experience working on a variety of projects for two Birmingham-based theatre companies.

Women & Theatre deliver high quality participatory projects and produce new theatre of contemporary relevance that reflects the lives and experiences of ordinary people, giving voices to those who are not usually heard.

The Other Way Works create playful theatre that immerses our audiences in the story.
We are part of a new wave of theatre makers re-inventing the way people engage with culture. We do this by creating intimate environments that offer our audiences agency, which can provoke them to change the way they live their lives.

Working as a valued member of our small staff teams, the successful Intern will have plenty of opportunity to use their creative design and marketing talents to help raise the organisations’ profiles, and increase levels of marketing activity. Duties will include: developing print and digital marketing materials; implementing marketing campaigns for creative and fundraising projects; updating websites and social media feeds.

Key Information
6 month Internship starting in September 2014
30 hours a week, Tuesday-Friday (2 days a week with each organisation)
£ Minimum Wage
Predominantly office based in Moseley, Birmingham (both organisations based at this office)

Key Dates
Deadline for Applications: 12pm Tuesday 9th September 2014
Interviews: Tuesday 16th September 2014
Start date: Tuesday 30th September 2014

To apply for this position contact Women & Theatre on
Alternatively, please contact your work coach at your jobcentre and quote LMS reference: ERG 30125.

This paid internship is supported by the Creative Employment Programme.

There are certain criteria you must meet in order to be eligible to apply for a Creative Employment Programme funded internship. At the time of applying you must be aged 18 to 24 years old and you must be registered as unemployed with Jobcentre Plus. These eligibility criteria have been approved by the Department of Work and Pensions.

Women & Theatre and The Other Way Works are equal opportunities employers, who are actively seeking to employ people currently under-represented in the creative and cultural sector. This includes young people, ethnic minorities and people with disabilities.

CEP_logo  lottery_png_black1

Bandstand featured as one of “10 digital arts projects we love” by Sync

November 22, 2013 by

We were very excited to find out that our Bandstand project has been selected by Sync as one of their recent “10 digital arts projects we love”.

They said:

“it’s a beautiful way of finding new ways to read these historic spaces through digital technology.”

You can read the full article here.

We are in rather excellent company, with other highlighted projects including Hello Lamp Post and the V&A’s recent Memory Palace Exhibition.

Bandstand in Development

July 28, 2012 by

Work is underway on our current project – Bandstand.

Bandstand is a series of audio theatre experiences designed to be enjoyed in situ on a bandstand.

Check out the Bandstand microsite for blogs and updates about the project.

Avon Calling Tour Ending Soon

June 21, 2012 by

We’re nearly at the end of our Spring/Summer UK tour of Avon Calling, with just one more city remaining. We’ll be in Cardiff with the
Wales Millenium Centre as part of their Blysh Festival from 6-8 July 2012.
Unusually, on the Sunday they are selling tickets to individuals for shows that they are hosting themselves, so you could still see it even if you don’t live in Cardiff yourself or can’t get a gang together.

Avon Calling Tour Continues

April 1, 2012 by

Our UK Tour of Avon Calling continues. The next few weeks we’ll in the Oxford area with Oxford Playhouse (all shows sold out). Have a look at all our upcoming dates here.

And have a peek at the review of Avon Calling in The Guardian here.

Or check out the feature about the show in The Independent here.

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