Chronotype is a interactive digital installation developed to introduce the science of the human bodyclock to people in a fun, accessible way.
Within our brain is a clock which provides information about “the time of day” to our bodily functions enabling us to be awake during the day and to sleep at night. Inspired by this we broke these timings down to create a spectrum of different types of ‘sleepers’. We were subsequently commissioned by Creative PIE 2014 to adapt this project for their annual conference held in the Belgrade Theatre, Coventry.
Working alongside a digital developer we created an online quiz to enable conference delegates to determine their sleep patterns. Attendees were therefore able to submit the form before or on arrival at the conference. This information was then automatically processed into a unique illustrated badge designed to be worn within the conference. The resulting badges act as both an icebreaker and physical souvenir of the conference.
Try the quiz now here chronotype.theotherwayworks.co.uk/