December 18, 2014 by

Winner of the Hello Culture 2014 Open Data Award
Commissioned by Creative PIE 2014 on behalf of Creative Enterprise

Produced by The Other Way Works
Creative Director: Katie Day
Developer: Ed Porteous
Bird Illustrations by: Luke Thrush
Design by: Sebastian Harding
Scientific Inspiration: Prof Debra Skene, University of Surrey

Data from Creative PIE 2014

December 17, 2014 by

We captured the data from over 100 delegates at the Creative Pie 2014 Conference. Using this data we created the charts above which break down our findings.

Extreme Owl: Characteristics & Habitat


Characteristics: You’re practically nocturnal! You really start to hit your stride around midnight, just when everyone else is flaking out. Mornings are rarely seen.

Habitat: Can be spotted tripping the light fantastic at 4AM. If not outside then you may find them working late into the night within doors.

Owl: Characteristics & Habitat


Characteristics: You’re the ultimate night owl. As the sun sets you come to life. Mornings are for lie-ins, or if you have to get up early there had better be coffee, and lots of it.

Habitat: Not often seen before midday. Usually found by night with a glass of red hidden in the depths of a wine bar.

Owlark: Characteristics & Habitat


Characteristics: You’re a bit of a ‘franken-bird’, part lark and part owl. Mornings hold no fear for you, but you like evenings too. You’re having your cake, and eating it.

Habitat: Adaptable to most environments. Often spotted outdoors in daylight hours.

Lark: Characteristics & Habitat


Characteristics: Your motto must be ‘the early bird catches the worm’. Mornings are the best, why would anyone waste them lying around in bed?

Habitat: Always wakes by around 7.30 AM. Can be seen commuting around an hour later.

Extreme Lark: Characteristics & habitat


Characteristics: You are the living embodiment of that phrase ‘up with the lark’. A super-early riser, evenings tend to be a total write-off as you’re tucking yourself up in bed by 9pm.

Habitat: Can be found at 5:00am noisily making breakfast